Services that turn local ideas into visitor-ready experiences.
Choose the right support for where the idea is now.
A fast, bounded first read on whether an idea — or an experience you’re already running — is actually ready. You leave with a clear picture of what’s working, what’s missing, and what to do next.
Experience Readiness Snapshot — $750
A focused half-day session on one specific readiness question — a single experience, a single partnership, a single launch decision. You and your team work through it directly with Seth, not just read about it afterward.
Half-Day Lab — $2,500
A full review of an existing visitor experience: what visitors see, understand, book, and actually experience, checked against delivery, partner alignment, and measurement. This is the right size when the subject isn’t one decision but the whole operation.
Full-Day Lab — $4,500
Advisory & Implementation
A Snapshot or Lab tells you what’s ready and what isn’t. Advisory is where that turns into something running: guest journey, staffing, timing, launch sequence, measurement. Scoped after the readiness work, not before — and if the honest answer is hold, that’s a complete outcome too. There’s no set price here, on purpose; it’s built around what the Snapshot or Lab actually finds.
Once the conditions are in place, Seth also supports the design and development of the experience itself: shaping the guest journey, the staging, the pacing, and the language visitors actually encounter. This isn’t a second, separate product menu — it’s readiness work applied forward, once an idea has cleared that bar. Also covers structured, comparative readiness evaluations for funders and civic partners assessing multiple operators.
Experience Design
Not sure where to start?
Not sure if your idea is ready?
Snapshot
Need to work through one specific question with your team?
Half-Day Lab
Need a full review of an existing experience?
Full-Day Lab
Ready to move from readiness to implementation?
Advisory
Need speaking, facilitation, or hosting?
Speaking & Hosting
A practical process, not a pile of ideas.
Clarify
Define the audience, promise, partner roles, constraints, and desired outcome.
Design
Map the guest journey, language, pacing, staffing, booking path, and delivery model.
Measure
Connect the experience to KPIs, partner readiness, visitor response, and long-term sustainability.
Hosting & Emcee
Hosting and emcee support is available for events where audience connection, pacing, clarity, and live-room energy matter. This service should feel connected to the broader work, but separate from the core destination development offers.