Hi, I’m Seth.

I help destinations and visitor-facing businesses turn what they already have into clear, sellable, repeatable experiences—built to be marketed, delivered, and booked with confidence.

My edge is the blend: tourism/partner strategy plus theatre-trained narrative structure and pacing.

You won’t just get “ideas.” You’ll get a usable package your team can run: guest journey, key moments, run-of-show, staff language, and an operational playbook.

Best fit: DMOs, attractions, museums, makerspaces, tours, and downtown partners who want a clear offer they can sell—and a playbook they can deliver.

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Credentials at a glance

Finalist, Professional of the Year (2024) — One Southern Indiana Chamber of Commerce
Professional in Destination Management (PDM) — Destinations International
Certified Experience Economy Expert — Pine & Gilmore (Strategic Horizons)
Indiana Tourism Academy — Class of 2025
Veneto Experience Lab — 2025
Leadership Southern Indiana — Discovery Class of 2024
Master’s with Distinction (Musical Theatre) — Royal Conservatoire of Scotland
BFA (Musical Theatre) — Chicago College of Performing Arts at Roosevelt University
Certified Lessac Practitioner

Certified Experience Economy Expert

Pine & Gilmore / Strategic Horizons

Certified in Experience Economy frameworks and applied methods for designing and staging memorable, marketable experiences.

Destinations International involvement

This work sharpened my approach to visitor services, partner alignment, and “what to measure” when a destination is moving from marketing to bookable product.